Floatsup is a lifestyle. Our name was born out of a love of floating and paddling. The days where we paddle to a beautiful spot, throw out an anchor, break open the cooler, and enjoy a beverage while we lounge on our paddle boards. Where we gather a group of friends and all attach to one another, dogs running from board to board, drinks and snacks being passed, and music being played. These are the moments that screamed for a better drink holder. One that didn't need to suction to a board, that didn't make you choose which size can/bottle/accessory you were using, and could easily be installed or passed over to a friend. So in our name and website...Floatsup FUN was born. Whether you paddle far, paddle for fun, or don't paddle at all, Paddle Your Way. There is no right way to paddle board. If you are having fun, you are doing it right.
Beyond our Floatsup Cup, we aim to provide accessories that further this mission of Paddling Your Way and having some Floatsup Fun.
Happy paddling! 